Consumer Health Data Privacy Policy
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Consumer Health Data Privacy Policy
Last updated: October 28, 2026
This Consumer Health Data Privacy Policy applies to “consumer health data” collected by Ilouity Inc. (“Ilouity,” “we,” “us” or “our”), as defined in Washington’s My Health My Data Act, Nevada’s consumer health data law and similar laws, including Connecticut’s. Our Privacy Policy covers all other personal information.
Consumer health data is personal information that is linked or reasonably linkable to you and identifies your past, present or future physical or mental health status. Depending on the products you browse or buy from us, information such as your purchase history or the items you view could, in some cases, be considered consumer health data.
1. Consumer health data we collect, and why
- Shopping information that could, in some cases, relate to your health status, such as products you browse, add to your cart, buy or return. We use it to show you the products you ask for, process and deliver orders, handle returns and exchanges, prevent fraud and keep required records.
- Information you choose to tell us about your body, fit or personal circumstances, for example in customer service messages, reviews or surveys. We use it to answer your question, recommend sizes and handle your request. Reviews you choose to publish are public.
We do not collect biometric, genetic or precise location data. We do not make inferences or predictions about your health status, and we do not use geofencing around health care facilities.
2. Sources
- Directly from you.
- Automatically from your device when you browse our website.
- From service providers acting on our behalf, such as Shopify, our payment processors and our fulfillment partner.
3. Consumer health data we share, and with whom
We share the categories of consumer health data described in Section 1 only as necessary to provide the products and services you request, or with your consent. Recipients are:
- Processors acting on our behalf: our e-commerce platform (Shopify), payment processors, warehouse and fulfillment provider, shipping carriers, customer service platform, email and SMS platform, and IT and cloud hosting providers.
- Our affiliate: Beans Clothing AB, Stockholm, Sweden.
- Third parties: only with your consent. We do not share consumer health data with advertising partners unless you consent.
We do not sell consumer health data.
4. Your rights
You have the right to:
- Confirm and access: confirm whether we collect, share or sell your consumer health data, get access to it, and receive a list of all third parties and affiliates with which we have shared or sold it, with an email address or other online way to contact them.
- Withdraw consent to our collection and sharing of your consumer health data.
- Delete your consumer health data. We will delete it from our records, including from archived or backup systems within six months, and notify every processor, affiliate and third party with which we shared it.
- Not be discriminated against for exercising these rights.
To exercise these rights, email hello@ilouity.com with the subject line “Consumer Health Data Request”. We will verify your identity by matching your request with information we already hold. We respond within 45 days and may extend this once by up to 45 more days when reasonably necessary, in which case we will tell you why. Requests are free of charge up to twice a year.
5. Appeals
If we decline to act on your request, you can appeal by emailing hello@ilouity.com with the subject line “Health Data Appeal.” We will respond in writing within 45 days, explaining any action taken or not taken and why. If your appeal is denied, you may contact the Attorney General of Washington (atg.wa.gov), Nevada (ag.nv.gov) or Connecticut (portal.ct.gov/ag).
6. Changes and contact
We will post any changes to this policy here with a new “Last updated” date. We will not use consumer health data for a new purpose without first telling you and obtaining your consent.
Ilouity Inc., 500 Paterson Plank Road #31318, Union City, NJ 07087, USA
hello.usa@ilouity.com