Terms of service
Terms of Service
Last updated: October 2, 2026
Please read these Terms carefully. Section 18 requires most disputes to be resolved by binding individual arbitration instead of in court, and waives class actions and jury trials. You can opt out of arbitration within 30 days, as explained in Section 18.10.
1. Who we are and what these Terms cover
These Terms of Service ("Terms") are a contract between you and Ilouity Inc., a Delaware corporation located at 500 Paterson Plank Road #31318, Union City, NJ 07087, USA ("Ilouity," "we," "us" or "our"). They govern your use of our US online store at us.ilouity.com and any related features, emails and text messages (together, the "Services"), and every purchase you make through them.
By using the Services or placing an order, you agree to these Terms and to the policies they reference, which are part of these Terms: our Privacy Policy, Consumer Health Data Privacy Policy, Return Policy and Shipping Policy. If you don't agree, please don't use the Services.
Our store is hosted by Shopify Inc. Ilouity Inc. is an affiliate of Beans Clothing AB, Stockholm, Sweden, which owns and runs the Ilouity brand.
2. Eligibility and accounts
You must be at least 18 years old, or the age of majority where you live, to create an account or place an order. If you are younger, a parent or guardian must do so for you and accept these Terms. The Services are not directed to children under 13.
We sell to customers with shipping addresses in the United States.
If you create an account, keep your login details confidential. You are responsible for activity under your account. Tell us right away at hello@ilouity.com if you think someone else has used it. We may suspend or close accounts that break these Terms.
3. Our products and content
Ilouity designs clothing. Our products are apparel, not medical devices, and are not intended to diagnose, treat or prevent any condition.
Fit guidance, size charts, styling tips and articles on the Services are general information, not medical advice. Every body changes in its own way. For questions about your health, please talk to your doctor or another qualified health care provider.
We work to show colors, materials and measurements accurately, but screens differ and measurements are approximate. Product availability can change without notice.
4. Prices, taxes and promotions
Prices are in US dollars. Applicable sales tax and shipping charges are shown at checkout before you pay. A crossed-out "compare at" price is a price at which we previously offered the item for a reasonable period.
We may change prices at any time, but changes don't affect orders we have already accepted. If a product is listed at the wrong price or with wrong information because of an error, we may cancel the order, even after confirming it, and refund any amount charged. We will tell you before we cancel.
Promotions and discount codes are subject to the terms shown with the offer. Unless the offer says otherwise, codes are limited to one per order, can't be combined with other offers, have no cash value, can't be transferred or sold, can't be applied to previous orders or gift cards, and may expire. We may void codes that are shared publicly without our permission or used fraudulently.
5. Orders and payment
When you place an order, you are offering to buy the products in it. Our order confirmation email confirms that we received your order; it does not mean we have accepted it. We accept your order when we ship it and send you a shipping confirmation.
We may limit quantities and may decline or cancel any order, for example because of suspected fraud, apparent resale, address problems or errors. If we cancel after charging you, we will refund the full amount to your original payment method.
You authorize us and our payment processors to charge your chosen payment method for the full order amount, including tax and shipping, and you confirm you are authorized to use it. We accept credit cards, Shop Pay, PayPal, Apple Pay, Google Pay and Klarna. Payments are processed by Shopify Payments and our other payment providers; we do not receive or store your full card number. If you pay with a buy-now-pay-later service, that provider's terms also apply.
6. Shipping, delivery and risk of loss
We ship to addresses in the United States. Delivery dates are estimates; see our Shipping Policy for details.
If we can't ship your order within the time we stated, or within 30 days if we didn't state a time, we will tell you and give you the choice to cancel for a full refund or accept a new shipping date.
Title and risk of loss pass to you when we hand your order to the carrier. If your package is lost or arrives damaged, contact us within 14 days of the expected delivery date and we will work with the carrier to help.
7. Returns, exchanges and refunds
Returns and exchanges are covered by our Return Policy, which is part of these Terms. It explains the return window, which items are final sale (including underwear, compression socks, functional bras and sale items), and how refunds are issued. Approved refunds go to your original payment method.
8. Gift cards
Ilouity gift cards do not expire and carry no fees. They can be used only on our US online store and can't be reloaded, resold or used to buy other gift cards. They can't be redeemed for cash except where the law requires it; for example, California residents may redeem balances under $10 for cash. Please treat gift cards like cash. We are not responsible for lost or stolen cards or codes, but we may block a card we believe is being used fraudulently.
9. Reviews, photos and other content you share
You may be able to post reviews, photos, comments or other content on the Services ("Your Content"). You keep ownership of Your Content. You give us a non-exclusive, royalty-free, worldwide license to use, reproduce, display, adapt (for example, crop or translate) and distribute Your Content in connection with the Services and our marketing. You can ask us to remove your review at any time; we will stop displaying it within a reasonable time, though copies may remain in backups for a limited period.
We will ask your permission before using content you post on social media in our own marketing.
You confirm that Your Content is honest, reflects your own experience, is yours to share, and doesn't break the law or anyone else's rights. Only share photos of other people, including children, if you have the right to and they (or their parent or guardian) agree. Reviews are public, so think before sharing health details you'd rather keep private.
We publish reviews whether they are positive or negative. We may remove reviews that contain personal or health information about someone else, are offensive or unlawful, are spam or unrelated to the product, or that we have reason to believe are fake. If you received a free product or other incentive, please say so in your review.
10. Feedback
If you send us ideas or suggestions about our products or Services, you agree we may use them without restriction or payment to you.
11. Text messages
If you sign up for Ilouity text messages, you agree to receive recurring automated marketing and informational texts (for example, offers, cart reminders and order updates) from Ilouity at the mobile number you provide. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.
Reply STOP to any of our texts at any time to cancel, or HELP for help. You can also opt out by any other reasonable means, including by emailing hello@ilouity.com. Carriers are not liable for delayed or undelivered messages. Our Privacy Policy explains how we handle your number; we don't share it with third parties for their own marketing.
12. Our intellectual property
Everything on the Services other than Your Content, including designs, photos, text, graphics, software, the ILOUITY name and our logos, belongs to us or our licensors and is protected by intellectual property laws. You may use the Services for personal, non-commercial shopping. You may not copy, reproduce, modify, sell or create derivative works from our content, or use our trademarks, without our written permission.
13. Acceptable use
You agree not to:
• use the Services for anything unlawful, fraudulent or misleading;
• buy products for commercial resale without our written agreement;
• use bots, scrapers or other automated tools to access, monitor or copy the Services, or to place orders;
• use content from the Services to train artificial intelligence or machine-learning models;
• interfere with, overload or try to gain unauthorized access to the Services or our systems, or introduce viruses or other harmful code;
• misuse discount codes, gift cards, returns or referral programs; or
• impersonate anyone or give false information.
14. Third-party services and links
The Services connect with third-party services such as Shopify, payment and buy-now-pay-later providers, shipping carriers and social media platforms. Their own terms and privacy policies apply, and we are not responsible for them. Links to other websites are provided for convenience only.
15. Disclaimers
EXCEPT AS EXPRESSLY STATED IN THESE TERMS OR OUR RETURN POLICY, AND TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICES AND PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," AND WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE OR FREE OF HARMFUL COMPONENTS. SOME STATES DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THESE EXCLUSIONS MAY NOT APPLY TO YOU. NOTHING IN THESE TERMS LIMITS RIGHTS YOU HAVE UNDER CONSUMER PROTECTION LAWS THAT CANNOT BE WAIVED.
16. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW: (A) WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS OR DATA, ARISING OUT OF OR RELATING TO THESE TERMS, THE SERVICES OR ANY PRODUCT; AND (B) OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS, THE SERVICES OR ANY PRODUCT WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID FOR THE PRODUCT(S) GIVING RISE TO THE CLAIM OR US $100.
THESE LIMITS DO NOT APPLY TO LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY OUR NEGLIGENCE, TO FRAUD, GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, OR TO ANY OTHER LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW.
17. Indemnification
You agree to indemnify and hold harmless Ilouity and its affiliates, officers, employees and agents from third-party claims, losses and reasonable legal costs arising from your breach of these Terms, Your Content, or your violation of law or someone else's rights. This does not apply to the extent a claim results from our own conduct.
18. Dispute resolution and binding arbitration
18.1 Talk to us first. Most concerns can be solved quickly by emailing hello@ilouity.com. Before starting arbitration or a small-claims case, you and we each agree to send the other a written notice ("Notice of Dispute") describing the claim and the relief sought. Send yours to hello@ilouity.com with the subject line "Notice of Dispute" or to our postal address in Section 24; we will send ours to the email address on your account or order. Your notice must include your name, contact details, order number (if relevant), a description of the dispute and the relief you want, and must be signed by you personally (and by your lawyer, if you have one). We will both try in good faith to resolve the dispute for 60 days after the notice is received. Statutes of limitations are paused during that period.
18.2 Agreement to arbitrate. If the dispute is not resolved, you and Ilouity agree that any dispute, claim or controversy arising out of or relating to these Terms, the Services, any product or our relationship (a "Dispute"), whether based in contract, tort, statute or any other legal theory, will be resolved by binding individual arbitration and not in court, except as stated in Section 18.3. The Federal Arbitration Act governs this Section 18.
18.3 Exceptions. Either of us may (a) bring an individual claim in small claims court if it qualifies and stays there; and (b) ask a court for an injunction to stop infringement or misuse of intellectual property rights.
18.4 Rules, location and costs. The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules and, where they apply, its Mass Arbitration Supplementary Rules, available at adr.org. A single arbitrator will decide the Dispute. Hearings will take place by video or phone unless the arbitrator requires an in-person hearing, which will take place in the county where you live or another place we both agree. You will pay no more than the consumer filing fee under the AAA rules; we will pay the remaining AAA fees and the arbitrator's compensation, unless the arbitrator finds your claim frivolous or brought for an improper purpose. Each party pays its own attorneys' fees unless the law or the arbitrator provides otherwise. If the AAA is unavailable, we will agree on another provider, or a court will appoint an arbitrator under 9 U.S.C. § 5.
18.5 The arbitrator's authority. The arbitrator decides all issues, including the scope and enforceability of this Section 18, except that a court decides disputes about Sections 18.6 and 18.7 and about whether Section 18.1 was followed. The arbitrator may award any individual relief available in court. The award is final and binding, and judgment on it may be entered in any court with jurisdiction.
18.6 Class action and jury trial waiver. YOU AND ILOUITY EACH WAIVE THE RIGHT TO A JURY TRIAL AND AGREE TO BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate claims of more than one person or award relief to anyone other than the individual party. If a court decides this waiver is unenforceable for a particular claim or request for relief (such as public injunctive relief), that claim or request will be severed and decided by a court after the individual arbitrable claims are resolved, and the rest of this Section 18 will still apply.
18.7 Mass arbitration. If 25 or more similar demands for arbitration are filed against us by or with the help of the same law firm or coordinated group, the AAA's Mass Arbitration Supplementary Rules apply. You and we agree to work in good faith with the AAA so that the demands are administered efficiently and fairly, which may include administering them in batches. Statutes of limitations are paused for any demand while it waits to be administered.
18.8 Changes to this Section. If we change this Section 18, the change will not apply to any Dispute we had notice of before the change. You may reject a material change by emailing hello@ilouity.com within 30 days after it is posted; the version you previously accepted will then continue to apply to you.
18.9 Survival and severability. This Section 18 survives the end of your relationship with us. If any part of it other than Section 18.6 is found unenforceable, that part will be severed and the rest will apply. If Section 18.6 is found entirely unenforceable, this Section 18 (other than this sentence) will not apply and Disputes will be decided in court under Section 19.
18.10 30-day right to opt out. You can opt out of this arbitration agreement by emailing hello@ilouity.com with the subject line "Arbitration Opt-Out" within 30 days after you first accept these Terms (for example, by placing your first order). Include your name, mailing address, the email address you use with us, and a clear statement that you want to opt out of arbitration. Opting out does not affect any other part of these Terms. If you opt out, Section 19 governs where Disputes are heard.
19. Governing law and venue
These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-law rules, and Section 18 is governed by the Federal Arbitration Act. The UN Convention on Contracts for the International Sale of Goods does not apply. For any Dispute not subject to arbitration, you and we agree to the exclusive jurisdiction of the state and federal courts located in the State of Delaware, except that you may bring a claim in the courts of the county where you live if your state's law gives you that right. Nothing in these Terms takes away the protection of mandatory consumer protection laws of the state where you live.
20. Changes to these Terms
We may update these Terms from time to time. We will post the new version with a new "Last updated" date and, for material changes, give reasonable notice, such as by email or a notice on the site. Changes apply from the date they are posted and do not apply to orders placed before then. If you keep using the Services after a change takes effect, you accept the updated Terms.
21. Suspension and termination
We may suspend or end your access to the Services if you breach these Terms or misuse the Services. Sections 9, 12 and 15 through 23 survive any termination.
22. General
These Terms and the policies they reference are the entire agreement between you and us about the Services. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. We may assign these Terms in connection with a merger, acquisition or sale of assets; you may not assign them without our written consent. We are not liable for delays or failures caused by events beyond our reasonable control. We may give you notices by email or by posting them on the Services. Headings are for convenience only, and "including" means "including without limitation."
23. Notices for specific states
California residents: Under California Civil Code Section 1789.3, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by phone at (800) 952-5210.
New Jersey residents: Sections 15, 16 and 17 apply to you only to the extent permitted by New Jersey law.
24. Contact us
Ilouity Inc., 500 Paterson Plank Road #31318, Union City, NJ 07087, USA
hello@ilouity.com