Privacy policy
Last updated: October 2, 2026
This Privacy Policy explains how Ilouity Inc. ("Ilouity," "we," "us" or "our") collects, uses and discloses personal information when you visit or shop at our US online store at us.ilouity.com, sign up for our emails or texts, contact us, or otherwise interact with us (together, the "Services"). Our store is powered by Shopify.
Depending on the products you browse or buy, some shopping information could, in some cases, relate to your health. We treat that information with extra care. Our separate Consumer Health Data Privacy Policy explains how we handle it, including for residents of Washington, Nevada and Connecticut.
If this Privacy Policy conflicts with our Terms of Service, this Privacy Policy controls for personal information.
1. Personal information we collect
Depending on how you use the Services, we collect:
• Contact details: name, billing and shipping address, email address and phone number.
• Order information: products you view, add to your cart or wishlist, buy, return or exchange; your order history; and discount codes you use.
• Payment information: payment method type, the last four digits of your card, billing address and payment confirmation. Full card numbers are collected and processed by Shopify Payments and our other payment providers, not by us.
• Account information: login details and preferences, if you create an account.
• Fit and size information you choose to share, such as your usual size.
• Communications: messages you send our customer service team, survey answers, and reviews or photos you post.
• Marketing preferences: whether you have signed up for emails or texts, and how you interact with them (for example, opens and clicks).
• Device and usage information: IP address, browser and device type, approximate location based on your IP address, pages viewed, the site that referred you, and similar data collected through cookies, pixels and similar technologies.
We do not ask for your due date.
2. Where we get it
• Directly from you, when you shop, create an account, sign up, contact us or post content.
• Automatically from your device, through cookies and similar technologies.
• From Shopify and from service providers acting for us, such as payment, shipping and fraud-prevention providers.
• From social media and advertising platforms when you interact with our ads or pages, according to your settings with them.
3. How we use it
• To run the store: process payments, fulfill and ship orders, handle returns and exchanges, manage accounts, and send order and account messages.
• To help you: answer questions and provide customer service.
• For marketing: send emails or texts you have signed up for, and show you Ilouity ads on other websites and apps, subject to your choices in Section 6.
• To improve: understand how the Services are used, fix problems, and develop products and sizing.
• For security: detect and prevent fraud and misuse.
• For legal reasons: comply with law, enforce our Terms of Service and defend legal claims.
We do not use personal information to make predictions about anyone’s health. We do not make decisions about you that have legal or similarly significant effects based solely on automated processing.
4. Cookies and similar technologies
We and our partners use cookies, pixels and similar technologies to keep the store working (for example, remembering your cart), to understand how it is used, and for advertising. You can manage them through Your Privacy Choices and your browser settings.
We honor Global Privacy Control (GPC) signals as a request to opt out of selling, sharing and targeted advertising for the browser or device that sends the signal, and for your account if we can link the two. We do not respond to other "Do Not Track" signals.
5. How we disclose personal information
• Shopify, which hosts our store (see Section 8).
• Service providers acting for us, including payment processors, our warehouse and fulfillment partner Link Logistics, shipping carriers, customer service, email and SMS platforms (Klaviyo), analytics, IT and cloud hosting, and fraud prevention. They may use the information only to provide services to us.
• Our affiliate Beans Clothing AB in Stockholm, Sweden, which runs the Ilouity brand and whose team helps operate our US store and customer service.
• Advertising partners (Meta and Google), which receive device and usage information through cookies and pixels to show and measure Ilouity ads, and use it under their own privacy policies. We set up these tools so they do not receive health-related information unless you consent.
• When you direct us, for example when you use a social media login or a buy-now-pay-later provider you choose.
• For legal reasons and business transfers: to comply with law or legal process, protect rights and safety, or in connection with a merger, acquisition, financing, reorganization or bankruptcy.
"Selling" and "sharing." We do not sell personal information for money. However, letting advertising partners collect information through cookies and pixels for targeted advertising may count as "selling," "sharing" or "targeted advertising" under some state laws. You can opt out at any time, as described in Section 6. We do not knowingly sell or share personal information of anyone under 16.
Text messages: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties, except service providers that help us deliver our messages.
6. Your rights and choices
We offer these rights to all US customers, wherever you live, subject to limits allowed by law:
• Access: know what personal information we have about you and get a copy.
• Correction: fix inaccurate information.
• Deletion: ask us to delete your information.
• Portability: receive your information in a usable format.
• Opt out of selling, sharing and targeted advertising: use the Your Privacy Choices link in our footer or turn on GPC.
• Sensitive information: we use sensitive information only as needed to provide what you ask for and as the law permits.
• Withdraw consent where we rely on it.
• Marketing: click "unsubscribe" in any email or reply STOP to any text. We will still send order and account messages.
How to make a request. Email hello@ilouity.com. To protect you, we will verify your request by matching it with information we already have, such as asking you to confirm your email address. Opt-out requests don't need verification. You can use an authorized agent; we will ask for proof of their authority and may ask you to confirm your identity directly with us.
Timing. We respond within 45 days. If we need more time, we may extend this once by up to 45 more days and will tell you why.
Appeals. If we decline your request, you can appeal by emailing hello@ilouity.com with the subject line "Privacy Appeal." We will respond in writing within 45 days. If you are not satisfied, you can contact the Attorney General of your state.
No discrimination. We won't deny you goods, charge you different prices or give you a different level of service because you exercised these rights, except as described in Section 7.
7. Notice of financial incentive
We offer 10% off your first order when you sign up for our emails or texts. To join, you enter your email address or phone number and agree to receive marketing messages. You can withdraw at any time by unsubscribing or replying STOP; codes already issued stay valid until they expire. We estimate the value of a subscriber's information based on the cost of the discount and of running our marketing program, and we believe the discount is reasonably related to that value.
8. Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the store to provide and improve its services. Information you submit is shared with Shopify and with third parties that may be located outside the country where you live. We also use certain Shopify features that rely on information about your interactions with our store, with other merchants and with Shopify; for those uses, Shopify is responsible for processing your information and responding to your requests. To learn more and exercise your rights with Shopify, visit the Shopify Privacy Portal.
9. How long we keep information
• Orders and payment records: 7 years after the order, for tax and accounting.
• Account information: while your account is open, and up to 12 months after you close it.
• Marketing lists: until you unsubscribe. We then keep a suppression record so we don't contact you again.
• Customer service messages: 3 years after your last contact.
• Reviews: while published, or until you ask us to remove them.
• Cookie and analytics data: up to 26 months.
• Records of privacy requests: 24 months.
After these periods, we delete or de-identify the information unless the law requires us to keep it longer.
10. Security
We use reasonable administrative, technical and physical safeguards to protect personal information, but no system is completely secure. Please don't send sensitive information to us by email or other unsecured channels.
11. Children
The Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you are a parent or guardian and believe your child has given us personal information, contact us and we will delete it. If you posted a photo of your child in a review, you can ask us to remove it at any time. California residents under 18 may ask us to remove content they have posted on the Services.
12. International transfers
We are based in the United States, and our affiliate Beans Clothing AB is in Sweden. Shopify and our service providers may process information in the United States, Canada and other countries. If we transfer personal information from the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or the UK equivalent, unless the destination has been found to provide adequate protection.
13. Additional state disclosures
California. In the past 12 months we collected these categories of personal information, as defined in the California Consumer Privacy Act: identifiers; customer records; commercial information; internet or other electronic network activity; approximate geolocation; audio or visual information (photos you upload); inferences about shopping preferences; and sensitive personal information, limited to account login credentials and any health information you choose to share. Sources, purposes and recipients are described in Sections 2, 3 and 5. We disclose personal information for business purposes to Shopify, our service providers and our affiliate. Identifiers, commercial information and internet activity may be "sold" or "shared" with advertising partners as described in Section 5. We do not disclose personal information to third parties for their own direct marketing purposes.
Nevada. We do not sell covered information as defined in Nevada law. You may still send an opt-out request to hello@ilouity.com.
Washington, Nevada and Connecticut consumer health data. See our Consumer Health Data Privacy Policy.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the new version with a new "Last updated" date and, if changes are material, tell you by email or a notice on the site before they take effect.
15. Contact us
Questions or requests about this Privacy Policy:
Ilouity Inc., 500 Paterson Plank Road #31318, Union City, NJ 07087, USA
hello@ilouity.com